Stacy A. Smith

Firm Administrator, Marketing Director

About Stacy

Stacy A. Smith is the Firm Administrator and Marketing Director at Monaco Cooper Lamme & Carr, PLLC. Stacy collaborates with the firm’s partners on the day-to-day operations of the firm. As the firm’s Marketing Director, Stacy serves as a strategic advisor with respect to marketing initiatives and goals, business development, community and media relations, communications and publications, website and social media, and client development and satisfaction.

Stacy is a certified white belt in Legal Lean Sigma® and Project Management.

Direct: 518-675-7745
Email: ssmith@mclclaw.com

Qualifications

Affiliations

ALFA International
- Marketing Managers Practice Group
- Diversity, Equity & Inclusion, Committee
Legal Marketing Association (national); Northeast Region (regional); Strategies: The Journal of Legal Marketing, Editorial Board (past)
Association of Legal Administrators (national); Albany Chapter of the Association of Legal Administrators, Board of Directors (2022-2023), Treasurer (2022)
Society for Human Resource Management | SHRM
Capital District Women’s Bar Association, non-attorney member

Certifications

Legal Lean Sigma® and Project Management, Legal Lean Sigma® Institute, Las Vegas, NV (2017)

Education

Cornell University | Human Resource Management (2007)
Mildred Elley School | A.A.S. Paralegal Studies (1991)
Hudson Valley Community College | Independent Studies (1990)

Advocacy & Involvement

Leadership Tech Valley (2013); Steering Committee (2013-15)
Albany County Bar Association, Law Day Run, Team Leader (2007–19)
American Cancer Society, Coaches v. Cancer Steering Committee (2010-12)
WERC (Women’s Employment & Resource Center), Steering Committee (2013)
Junior Achievement, Volunteer (2006-11)

Leadership

Publications

Co-Author: “What You Need to Know About Client Feedback Programs” Attorneys at Work: Ask the Experts, Daily Dispatch (September 1, 2015)
Co-Author: “Who Cares About Martindale Hubbell?” Attorneys at Work: Ask the Experts, Daily Dispatch (March 3, 2015)
Co-Author: “Does Social Media Really Work as a Marketing Tool?” Attorneys at Work: Ask the Experts, Daily Dispatch (January 8, 2015)
Co-Author: “Peer Squared: Look Keenly at Another’s Knowledge” Legal Marketing Association Strategies Magazine (September 1, 2014)
Co-Author: “Social Media in Legal Marketing – Friend or Foe?” Legal Marketing Association Strategies Magazine (July 1, 2014)
Co-Author: “What Does General Counsel Want from Me?” Legal Marketing Association Strategies Magazine (May 1, 2014)
Co-Author: “I Landed a Sales Opportunity, Now What?” Attorneys at Work: Ask the Experts, Daily Dispatch (April 15, 2014)
Co-Author: “Your Role in Law Firm Business Development: Are You Using Your CORE?” Legal Marketing Association Strategies Magazine (March 1, 2014)
Co-Author: “Four Steps to Success or Failure: What Marketing Metrics Are You Using?” Legal Marketing Association Strategies Magazine (January 1, 2014)
Co-Author: “Is 2014 Your Year to Be TRENDY?” Legal Marketing Association Strategies Magazine (November 1, 2013)
Co-Author: “When Potential Clients Ask About Your Fees” Attorneys at Work: Ask the Experts, Daily Dispatch (September 17, 2013)
Co-Author: “Want Maximum ROI? Know Your Marketing Prerequisites” Legal Marketing Association Strategies Magazine (September 1, 2013)
Co-Author: “Why Should a Lawyer Blog?” Attorneys at Work: Ask the Experts, Daily Dispatch (August 26, 2013)
Co-Author: “Beefing Up Your Lawyer Bio? What’s Appropriate?” Attorneys at Work: Ask the Experts, Daily Dispatch (July 22, 2013)
Co-Author: “Client-Driven Growth Revenue: Tips for Driving Performance and Revenue” Legal Marketing Association Strategies Magazine (July 1, 2013)
Co-Author: “Does a Small Law Firm Need to Have a Brand?” Attorneys at Work: Ask the Experts, Daily Dispatch (May 16, 2013)
Co-Author: “The Change Challenge for 20/20 Vision” Legal Marketing Association Strategies Magazine (May 1, 2013)
Co-Author: “Do Lawyers Still Need Business Cards?” Attorneys at Work: Ask the Experts, Daily Dispatch (April 18, 2013)
Author: “Movies, Marketing & Professional Development: Beat the Competition and Put the Odds in Your Favor” Legal Marketing Association Strategies Magazine (March/April 2013)